Golfers Are What Matters!

Having an impact on golfers and their golfing enjoyment is what motivates me.

 

 

 

 

 

A few blog posts ago, I mentioned that I am working on an eBook that will be titled "10 Simple Putting Improvement Tasks That WORK!"  About half of this eBook is now complete, and I hope to have it finished and published (with help from Susan Anderson and Triumph Communications) in early January.  I am excited about how this effort is going, and believe that the eBook content will be valuable to help golfers improve their putting.

When I first thought about writing this eBook, my motiviation was to offer it on my web site as a download to golfers who sign up to receive my monthly newsletter or blog post.  These days, this is a standard approach used by many to expand their email lists.  The more I thought about this approach, though, the more I realized it is not for me.  Some of this is the result of all of the messages I get on line where free content is offered if I provide contact information.  Often after I "sign up" I get lots of cookbook messages back that are obviously not personal, and many of these are asking me to buy this and subscribe to that.  And it gets a little tiring.

Today I started listening to a great audio book (Audible.com) that put things in perspective for me.  It is titled "The Impact Equation, …" by Chris Brogan and Julien Smith.  Right at the start they made a statement that was a home run to me – "The People Are What Matters."  That really got my attention.  For me and my business – at the core – The Golfers are What Matters.  Helping golfers play their best golf using custom fit golf clubs that truly fit them and their swings. 

So my plan is to do things a bit differently with my "Putting Improvement Task" eBook.  For at least a month after it is published, anyone will be able to download it for free from my web site – even if they do not provide me with their contact information.  I will provide links so that people who download my eBook can also sign up for some of my other resources – but it will not be required.  I believe the information in the eBook will help golfers play better golf – and that alone will make the effort worthwhile for me.

So – back to work on the eBook!

Rooting For YOUR Golfing Success!

Tony

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