J C Penney’s And Golf!

J. C. Penney's Tag Line – "When It Fits, You Feel It!"

DPH JCP Fit 040615

I think it was about a year ago when I heard J. C. Penney's tag line "When It Fits, You Feel It!"  Darn – frustrating that I did not think of this as a tag line for my custom fitting help for golfers (but good for Penney's for thinking of this for them!).

All the same – we recently had great fun in two driver fittings that illustrate the importance of great feel in custom fittings:

  • The first was for a friend from Las Vegas who I roomed with on our recent golf trip.  He was playing a 46 inch driver with a 2 degree closed face (draw bias).  He hits a lot of good drives, but has be very careful in his swing to not hit big hooks – so he sometimes hits pushes.  We found a good combination for him – Wishon 919 driver with 13 degrees of loft and 0.5 degree closed face angle, 48 gram Aerotech shaft, 45-1/2 inch driver length.  He carried his first shot with this test club about 7 yards longer than with his present driver.  But the best part of the new driver is that he now hits a slight push or a little draw – and does not have be so careful with his driver swings.  And his driver smash factor increased from about 1.42 to 1.46 – more center hits.
  • The second fitting was with a golfer who was also playing with a 46 inch driver, who again had an inside to outside swing path, and whose bad miss was again a big hook.  Getting the club face and club path at impact close to each other is a key to hitting straighter shots.  For him, the best combination was a Wishon driver – 10.5 degree loft and 0.5 degrees closed face, a shaft that was tip soft because he has an early release, a 44-1/2 inch driver length, and 12 grams of added weight (using lead tape) to the driver head.  When we went from 8 grams to 12 grams of head weight, his carry distance increased (first shot) by more than 10 yards.  His driver smash factor increased – compared to his present driver – from 1.41 to 1.49, his carry and total distances increased, and he loved the overall feel of the new driver.

So when you hear J. C. Penney's TV ads, I hope you will consider buying what they are selling – but maybe also think – just a little? -about how custom fitting can help your golf game!

Taking YOUR Game To New Heights!


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